This is a brand project I have made up for a fictive biological poultry farm.
The idea is based on 3 elements:
1. The name of the company implies that the egg (and indirectly the animals) is the core business of the farm, and therefore it should be considered as central.
2. The word centric comes back literally and figuratively in the center of the egg and the brand name in the shape of a circle and the letter O.
3. I liked the idea of changing an adjective with such a negative connotation into something positive and playful.
